Japan is renowned worldwide for the quality of its denim too and this triggered the development of Yuko’s capsule for Diesel Japan, a perfect mix of both DNAs: still grounded in Japanese kimonos and paintings, it makes large use of denim resulting in a more casual look that blinks the eye at the Diesel DNA and, at the same time, it includes beautifully fading indigo dyes and floral prints which keep it rooted in familiar Yuko territory.
The Yuko-Diesel Japan collaboration was presented in large window displays at the Isetan Shinjuku department stores with the use of colourful daisy balloon backgrounds going from discrete floating patterns to expanded colourful walls, reflecting the casual simplicity of the outfits paired with the complexity of Yuko’s ITS 2015 womenswear pieces, also on display. In addition, it was also included in the Diesel fashion show in Tokyo as part of the event presenting the AW2017.
Featuring leather jackets, pants, skirts, knitwear dresses and jumpers and of course a vast use of denim in the garments, Yuko’s collection is on sale on the Diesel Japan website. An amazing experience for Yuko, learning the entire development process in an industrial context, from concept to production, as well as a great visibility opportunity in the context of Diesel Japan’s 30th anniversary celebrations. A result of the networking that ITS strongly promotes and enhances during the event and after.
Nicely done Yuko!