Among the ITS 2014 jurors are Consuelo Castiglioni (MARNI), Nick Knight, Nicholas Kirkwood and popstar Mika - for the newly launched ITS ARTWORK contest. The event sees an unprecedented success on social networks, becoming the 9th global trending topic on July 12th 2014, the final evening of the event. It receives features by CNN and France 2. The concept defining the edition is “Lucid Dreams”.