Once again we called out to our network and to all of the guests who attended ITS for the first time this summer, asking for their involvement in our communications on social networks. With the help of our long time internet partner Develon, specialised in designing multi-channel strategies through the use of the latest technologies, we've been collecting all ITS-related posts (provided they included the #itscontest hashtag) on a livefeed that is like a digital book of memories with hundreds of different points of view on the event. Going through its "pages" we've smiled at some of the most liked, funny and witty posts we discovered now that the event is over and we finally got time to go through these "micro-reports" of ITS 2018.
Juror Bryan Yambao for instance, aka Bryanboy, one of fashion's most renowned and followed bloggers & instagrammers, definitely hit the mark with this shot taken in the accessories exhibition, wearing one of Tingting Zhang's headwear creations which excited everyone and convinced OTB to grant her an extra award. Bryan was completely blown away by Tinging's work (who also recently won an Adidas competition that saw her develop the gloves used by most of this year's World Cup goal keepers...) to the point that we could even claim - we will never know - that he intentionally wore this shirt for the final evening, thinking about the perfect picture. The shot is in fact perfectly made: the colors & stripes of the hat are recalled by Bryan's shirt and the background is just so balanced. No wonder Bryan has so many followers, and what an incredible coverage for Tingting!