The results were so impressive that with our internet partner Develon - the guys behind this amazing idea - we decided to take it even further at ITS 2014. Through their amazing social media aggregator software called Collektr we once again created a livefeed asking everyone to contribute by sharing their ITS-related activity on social networks using the hashtag #itscontest. You know, our way of looking at things is like “ok, we did very well last year, so this year we must do better”. But who would have expected THAT much better??
This year’s social network activity was literally incredible, and we would like to share with you what happened on Twitter: an exposure of over 33,400,000, a reach of more than 7,900,000 with over 8,300 tweets and 1,400 contributors. We were the 9th global trending topic on Saturday 12th 2014!!