The mobile device in question was the flaming new GALAXY Tab S and Samsung picked 10 candidates out of the finalists for the fashion, accessories and jewelry areas, asking them to present three proposals for a prototype to protect and carry the tablet. Said proposals would have to include the use of Diesel denim (not exclusively) leaving complete freedom in the use of other fabrics and subsidiary materials. No limitation instead in the shape of the output, which could be a cover, a case, a bag, or anything else.
The judging criteria were the ability to convey Samsung GALAXY’s brand core values, the aesthetic quality, the creativeness, the enhancement of tablet user behaviours and the presentation of the prototype by each finalist.
It is truly exciting when ten talented creative minds like those selected by ITS are put to the test on a project as this one. The result translates into points of view which were unthought-of, especially when it comes to tablets: original proposals for cases to protect and carry them are still very limited and most of those available are often very practical though lacking in creativity or top quality design. In other words, boring.