And what about our Social Network activity?
We are going to focus mainly on Instagram, where we will allow you an exclusive point of view from the backstage and the live fashion show, and on Snapchat, but we’ll of course be active on our Facebook channels (both on Barbara’s profile and on the ITS page).
As we approach the event we are telling the story of ITS year by year on instagram with ITS MEMORIES, special moments we recall that define who we are and what we do. Every day is dedicated to a specific edition, a two-week summary of our history. Said posts are being re-posted on our facebook and twitter as well. Check them out, it wouldn’t be an anniversary without knowing where we come from...
We’re going to use our snapchat profile “itsplatform” both before and during the event, so keep an eye on it if you don’t want to miss them!
GET INVOLVED! The official hashtag for all ITS-related content is #itscontest.
If you have past ITS memories to share with us please do and use the #itsmemories hashtag.
And if you are one of our guests flying in, or happen to be at the airport on Thursday July 14th - Sunday July 17th and see our ITS Welcome Desk, or recognise any of our guests arriving or leaving, you can use #itstriesteairport.
We expect to turn this anniversary into a HUGE book of memories made of pictures and videos and so we HAD to get you involved!