Aitor Throup was the winner of the Generali Special Award due to the following reasons:
- He is an artist almost in the Renaissance meaning of the term, with a 360° scope vision, proposing revolutionary ideas, sourced by fine intelligence and amazing technical skills.
- He shows a complexly structured and coherent aesthetic corpus of his idea. His innovative vision blossoms from strong traditional roots.
- His Weltanschaung is unique and precious: it would be limiting to call fashion design what he expresses and does, as it is a mixture of art, architecture, engineering, experimentation and design.