Manufacturing and research are part of Italy’s DNA, which explains the popularity and excellence of “Made in Italy” worldwide. In the last couple of decades we’ve seen productions being outsourced from Italy to cheaper locations around the world, in an aim to cut costs. Sadly, what also happened was that we began losing our expertise and, most importantly, jobs, with countless companies in the manufacturing sector being forced to close, unable to compete with other countries’ cheaper production costs.
This is now changing radically and our Friuli Venezia Giulia Region is the perfect example, expressing a strong will to bring back manufacturing where it belongs.
The “ITS Made in FVG” project is a step in fuelling the future by repositioning, communicating and promoting on an international level the identity of our regional manufacturing system. It brings together an excellence in the field of artificial intelligence and sensory computation with a talented young creative, paving the way for a collaboration that allows manufacturing to explore creative paths which hadn’t yet been considered, and creatives to broaden their possibilities in the development of exciting new products implementing the most forward-thinking technology. Basically, what you would call a win-win relationship that pushes innovation forward.